Communication is a virus- feedback from crit

From the crit today we were given a few things to look at and explore, one being looking into sending a text mesage to pupils in need of an excuse. Monitoring the website for explicit language etc and mabe creating more than one facebook page to reach a wider range of pupils.

What is a line

After deciding on documenting our flat kitchen every morning and evening, I put the photos I had so far together. I think the subject matter may be too boring, I like the idea of having subtle differences from day to day and then with a larger amount of photos an end product of a flipbook or video would be something I would like to create.

Concept, Content, Method of delivery

These are our three boards for the first crit, we produced a board for out concept, content and the method of delivery.

Our concept involved how to tell a lie convincingly in high school, aimed at 12-16 year olds. We tried to make it clear that we are not promoting lying but simply trying to help school kids get themselves out of trouble.

Our content included a list of excuses for things like late homework and missing school. We wanted to use both type and image and use a notebook style doodle style within this.

Lastly our method delivery was an interactive website which would include a forum for pupil to share their excuses. Also a phone app and a free booklet with some helpful excuses in it.

Communication is a virus

I looked into lying and what a lie was, I also looked into how to tell a good lie, this involved things like planning a lie and body language.

In order to find our audience we produced a quick survey to find out when people have lied most from the choices, high school, aprents, workplace, primary school or friends. Out of the people we asked the result was half choosing high school. So from this I looked into ways of reaching this age rande, high school pupils-aged roughly 12-16.

Marketing teenagers and reaching out to them to communicate something these days seemed most appropriate through technology. Mainly internet, tv or mobile phone, something intewractive.

As out project is intended to be light hearted I looked into existing excuses used at schools for things like having no homework, the typical 'my dog ate my homework' etc.

I also looked into how to tell if someone is lying, including things like body langauge and tone of voice. I cam across a quite in depth explanation of eye contact and direction of eyes in order to read someone lying.

We looked into the possibility of an interactive website and discussed the pros and cons of different media and our audience. Looking at the possibility of distirbuting our webstie through social networking sites we worried that our audience may not fit into this group. However after some more research and looking at a facebook user survey, the percentage of users aged 13-16 was relatively high and so this put to rest any worries.

Communication Is a Virus

Fortunately in our group we decided on which area we wanted to work with, Tell a lie convincingly because we thought we would be able to have fun with this and approach it with a light hearted view. From this we started by brainstorming a few quick initial ideas, including audience, tone of voice and types of lies.

Final book

For the final design I printed the title 'Blue Skies' on the cover and cut them out so that the blue sky from the image inside would show through onto the white front cover.

The main problem with this was cutting out the individual letters, it proved to be quite difficult and may have let down the over look of the books.

Book development

First of all I had the idea of using the front cover as a window which would somehow open up to show the sky behind it. However, this proved to be quite difficult because since the book only contains 6 pages without back and front it would be wasting two pages of the book. Also I found it difficult to open up the window itself.

I then had the idea of using each page as a letter to spell out blue but with block letters so that not much of each page had to be cut out. I tried this out but decided it may be too obvious and take the attention away from the sky theme.


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