Communication is a virus

I looked into lying and what a lie was, I also looked into how to tell a good lie, this involved things like planning a lie and body language.

In order to find our audience we produced a quick survey to find out when people have lied most from the choices, high school, aprents, workplace, primary school or friends. Out of the people we asked the result was half choosing high school. So from this I looked into ways of reaching this age rande, high school pupils-aged roughly 12-16.

Marketing teenagers and reaching out to them to communicate something these days seemed most appropriate through technology. Mainly internet, tv or mobile phone, something intewractive.

As out project is intended to be light hearted I looked into existing excuses used at schools for things like having no homework, the typical 'my dog ate my homework' etc.

I also looked into how to tell if someone is lying, including things like body langauge and tone of voice. I cam across a quite in depth explanation of eye contact and direction of eyes in order to read someone lying.

We looked into the possibility of an interactive website and discussed the pros and cons of different media and our audience. Looking at the possibility of distirbuting our webstie through social networking sites we worried that our audience may not fit into this group. However after some more research and looking at a facebook user survey, the percentage of users aged 13-16 was relatively high and so this put to rest any worries.

Communication Is a Virus

Fortunately in our group we decided on which area we wanted to work with, Tell a lie convincingly because we thought we would be able to have fun with this and approach it with a light hearted view. From this we started by brainstorming a few quick initial ideas, including audience, tone of voice and types of lies.

Final book

For the final design I printed the title 'Blue Skies' on the cover and cut them out so that the blue sky from the image inside would show through onto the white front cover.

The main problem with this was cutting out the individual letters, it proved to be quite difficult and may have let down the over look of the books.

Book development

First of all I had the idea of using the front cover as a window which would somehow open up to show the sky behind it. However, this proved to be quite difficult because since the book only contains 6 pages without back and front it would be wasting two pages of the book. Also I found it difficult to open up the window itself.

I then had the idea of using each page as a letter to spell out blue but with block letters so that not much of each page had to be cut out. I tried this out but decided it may be too obvious and take the attention away from the sky theme.


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Book

After my initial given category of blue, I narrowed this down to sky. With the intention of taking photographs of the sky at different times of day and different positions, I hoped to gather a range of colour variations and shape variations in the sky. Here are some of the photographs I took:

In-Design Brief

Vogue. 3 Poster