Collection 100 Packaging

Wrapping Paper

From looking at exsiting wrapping paper packaging I found the most common and best way to package was with celophane wrapping and a basic label with details of the roll length and name. So I created my own label and wrapped each roll with a gingham ribbon and then celephane.

Collection 100 Product

Crackers

Collection 100 Product

Gift tags

Initially I created 80 different gift card designs to make the collectino 100, however after the final crit on Monday I was given advice on putting the range into catergories, so after this used the designs from the wrapping paper and made ten of each which made much more sense and more realistic like something you would find in the shops.

Collection 100 Products

Wrapping Paper
I created 10 designs of wrapping paper based on the 'Xmas My Arse' theme, with light hearted quotes and phrases I collected for my primary research. My problem from here is how to package them.

Book Manipuation

Starting with an existing completely intact book, we looked into book art and ways people manipulated pages of the book to create intricit designs. Using the theme of the page we were to maipulate our own books to create something appropriate to this.

Because my book was named PC Polly, I came up with a few ideas of how I could create something, but settled on the 999 emergency call theme.

Studio Lighting

We were given an introduction into the photgraphy department where we took a DSLR each. We worked in the studio with lighting and coloured paper to create the lighting affects that we wanted.

Collection 100 Development

After the crit I was given more direction on where to go, specifically identifying my audience as old people, most likely men, allowed me to come up with a more structured idea with a clear focus on who I am aiming it at.

I decided to create a range of products for old men, using the quotes and phrases I have gathered from my research and using the same type/illustrative style.

I looked at old man patterns like gingham and tweed and suitable colours which would be appropriate for them.

For the gift tags and crackers I looked at a few different stocks I could use and found the most appropriate to be this thick brown paper which would allow me to print the black designs on and still be visible.

For the wrapping paper I considered using plain blank paper and getting my design put onto it, but then realised brown parcel paper would be most appropriate as the colour and texture is would suit the audience. I picked ten designs for the wrapping paper which were slightly humorous and light hearted and printed these on to A2 sheets of parcel paper, above is a small A4 mock up of one design.